ZESPRI® Kiwifruit announced its partnership with six children’s charities from each region of the United States to drive ZESPRI’s childhood obesity campaign, Kiwifruit for Kids. The campaign centers on a uniquely designed Facebook application that allows people around the US to contribute to the cause. Kiwifruit for Kids launches on August 31st at and will end on October 21st, 2011.
ZESPRI created the Kiwifruit for Kids Facebook campaign to help combat the childhood obesity epidemic, which affects nearly 9 million children over the age of 6 and is responsible for over 300,000 deaths each year. Kiwifruit for Kids will raise awareness for this crisis on several levels: to raise money for charities committed to the cause, to raise awareness about the epidemic on a national level, and to popularize healthy diet and lifestyle alternatives for the youth of America (such as eating fruits and vegetables instead of candy and fast food).
Kiwifruit for Kids allows Facebook users to earn online points for the region of their choice. Points are earned by choosing kiwifruit characters, playing games, tweeting about the campaign, having friends from users’ social networks join the competition, and more. The region with the most points by October 21st wins $10,000 for their corresponding charity. To the second place region, ZESPRI donates $5,000. The remaining non-profits receive $1500 from ZESPRI for participating.
Visit http://www.kiwifruitforkids.com to play Kiwifruit for Kids and help raise money and awareness for childhood obesity.
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