Chiquita Brands International Inc., Cincinnati, has launched a multimedia campaign for teachers ending Oct. 16.
The Chiquita Banana Smart Sweeps campaign will encourage teachers, retailers and communities to promote healthy eating habits, according to a news release. It will also feature an interactive website with games, videos, recipes, lesson plans and chances to win cash prizes.
The campaign aims to give some teachers extra cash and classroom resources. The resources are aimed at educators of students through Grade 6. The company invites teachers to register at a Chiquita website, to enter for three drawings, of $500, $750 and $2,000. The drawings will be held during three-week intervals, with a bonus drawing for $1,500 at the end.
Source. The Packer
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