US: AD SPENDING INCREASES, BUT GROWTH IS SLOWING

According to Kantar Media, advertising spending increased 2.8% in the second quarter compared with the same quarter last year. Spending went up 4.4% in the first quarter. Most of the additional money went to online advertising. "Spending growth for the Top 100 advertisers stalled in Q2 and the ad market became more dependent on the comparatively smaller budgets of midsized advertisers as the main source of growth," according to a Kantar statement.