Have you ever thought that what you see is sometimes different from what you are really seeing?
The famous Arcimboldo's "Vegetables In A Bowl Or The Gardener" painting is a clear example ....

September 12, 2011

KROGER Q2 SALES UP

Kroger Co. said second-quarter earnings increased by 7.3% on a sales increase of 11.5%.

Kroger reported earnings of $280.8 million on sales of $18.8 billion in the quarter, which ended August 13. Identical-store sales excluding fuel increased by 5.3% in the quarter.

The sales results prompted Kroger to raise its guidance for annual sales growth to 4% to 5% from earlier projections of 3.5% to 4.5%. Gross margins fell by 53 basis points to 21% of sales in the quarter.

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