US-based discount retailer Family Dollar has introduced ShopperGauge Retail Learning Lab across 20 of its stores. The move is in the hope of improving its instore shopper experience, Progressive Grocer reports.ShopperGuage allows the retailer and its suppliers to test customers’ reactions to designs, displays, and promotions in a real life setting. This shopper behavior insights system, created by RockTenn Merchandising Displays and its technology partner, BVI Networks, uses video and analytics to collect and analyze shopper behaviour as customers move through the store and interact with the displays. Quantifiable metrics are then created by combining the data with the store’s transaction log to show the number of shoppers at each location and which brands most effectively engaged the customer, ultimately resulting in a sale.
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