Carrefour is redesigning and enhancing the methods of testing the products of its private labels by giving consumers a central role in its quality approach.
By the end of 2012, nearly 5,000 products will have been evaluated by the Carrefour Test Panel, which consists of 15,000 European families, on several criteria ranging from legibility of the packaging text and ease of opening the package to the product's taste and ease of use.
Acceptable products will then sport a logo reading "Inspired, tested and approved by the Carrefour Test Panel" on the package.
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