US grocery retailer SuperValu will launch a mobile app, Supermarket News reports. At the Grocery Manufacturers Association Executive Conference, Kat Kozitza, the company’s Director of Interactive and Direct Marketing, announced: “We've rebuilt our digital framework with mobile in mind. SuperValu is initially focusing on developing mobile applications that serve the most important shopper needs, such as store locator capabilities, savings, deals and circulars as well as shopping lists with sorting capabilities”.The app will be made available on Android and Apple iOS smartphone platforms. An exact date and location for the trial has not yet been disclosed. The project is part of a wider technology initiative that aims to integrate the consumer experience across digital platforms and become more consistent and efficient in the digital framework. Recently, the retailer introduced a new website infrastructure and started a social media initiative at Cub Foods. Based on the trial, SuperValu will examine how its mobile solution performs and make any adjustments needed to prepare for a wider roll-out.
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