Winn-Dixie Stores here said Thursday it would convert all six of its SaveRite discount supermarkets to conventional Winn-Dixie stores and discontinue the SaveRite banner.
"Phasing out the SaveRite banner makes sense and supports Winn-Dixie's neighborhood marketing strategy," said Peter Lynch, Winn-Dixie's chairman, president and chief executive officer. "By aligning all 484 stores under one Winn-Dixie banner, we will be able to ensure a more consistent shopping experience for all of our guests regardless of the type of neighborhood in which we operate."
The conversion from SaveRite to Winn-Dixie will take about four months, and stores will remain open, the company said, adding that all current SaveRite employees will be retained.
Winn-Dixie has owned the SaveRite banner for years, and at one time operated dozens of SaveRite locations. In 2009 the company had sought to revitalize the banner with a new prototype in Jacksonville following its emergence from bankruptcy and its exit from most of its SaveRite locations.
Source: Supermarket News
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