Italian retailer Conad has launched Cuor d’Emilia (Heart of Emilia), a new regional private label, to celebrate the Emilia-Romagna area where the retailer is located.
Cuor d’Emilia is a sub-brand of its private-label delicatessen line, Sapori & Dintorni, and comprises a broad range of typical Emilia-Romagna food products. It also offers some regional spirits, an innovative move since wines and spirits are underdeveloped in the private label ranges of Italian retailers.
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