Walmart is adding more locally grown produce, reducing transportation costs and giving consumers what they want. Walmart's goal is to make 9% of its produce local by 2015.All of Walmart's jalapeno peppers came from California, Florida or Mexico a decade ago. Farmers in 30 states are growing them this year, twice as many as last summer.
"We can get chili peppers from Florida all day long, but at the end of the day, that is not necessarily the best model for us," Darrin Robbins, Walmart's senior manager for produce, tells to the Wall Street Journal. "I am going to pay a higher price in Ohio for peppers, but if I don't have to ship them halfway across the country to a store, it is a better deal."
Source: The Wall Street Journal
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