The fast food giant has issued its first developmental licensee in China to help achieve its goal of 2,000 outlets by 2013.
The company has reportedly signed an agreement with Kunming North Star Enterprise to develop the chain in Yunnan Province.
A developmental licensee owns or secures all assets including property and buildings and has the right to develop in a defined geographic area. Kunming has taken over existing outlets in the area and plans to add 20 new locations in the next five years. McDonald’s primarily runs company-operated outlets in China and only has a small handful of franchised units at the moment. However, in order to speed up expansion the company recently said it expects franchised outlets to make up as much as 20-30% of its network in five or six years time.
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