In the US, Tengelmann-controlled bankrupt A&P has given up its “LowerPriceProject” scheme, Supermarket News reports. The retailer said its effort to introduce everyday low prices at its A&P, Waldbaums and SuperFresh stores failed to catch on with consumers and subsequently hurt profits.A&P had launched the initiative in March 2010, lowering everyday prices on some 10,000 items while scrapping previously offered discounts and coupons
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