UK retailer Sainsbury's has launched new 1 liter juice packaging with four see-through windows that allows for simple portion control and ensures that customers enjoy their five-a-day servings.
Using the windows on the side of the carton as a guide, customers can quickly measure a glass of fruit juice that counts as part of a healthy diet.
All of the packaging for the new 'by Sainsbury's' range has been designed to meet with Sainsbury's wider commitment to reduce its own brand packaging weight relative to sales by 33% by 2015 against a 2009 baseline.
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