Fast-growing Greensboro, North Carolina-based specialty food and grocery chain The Fresh Market plans to become California's next new grocer, and is looking to open its first store in the Golden State as early as mid-2012, according to Fresh & Easy Buzz.The publicly-held specialty grocer currently operates 106 stores in 21 states. Those stores are in the South, Mid- Atlantic, Midwest and Northeast regions. The Fresh Market is currently putting a major focus on accelerating its store expansion in the Midwest and Northeast, Carlock said in a presentation at the William Blair Growth Stock Conference on June 14 of this year.
According to Fresh & Easy Buzz, The Fresh Market is searching for numerous store locations in parts of Northern and Southern California that fit the specialty grocer's consumer demographic and lifestyle criteria.
That criteria includes communities where residents tend to have a higher than average income, have attended college, place a higher than average emphasis on food quality and customer service, are less driven by price, put a premium on fresh and healthy foods and do an above average amount of entertaining at home, along with a couple other key criteria.
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