US-based retailer Walmart has reorganized its e-commerce business in several key markets as part of its strategy to keep pace with the likes of Amazon, The Wall Street Journal reported.
Walmart has restructured its internet operations in its home market, the UK, Japan and Canada in an attempt to better integrate online retailing with its bricks and mortar operations. In addition, Raul Vazquez who was in charge of e-commerce initiatives in developed markets and Steve Nave who was the head of Walmart.com have left the company. Joel Anderson has been appointed to lead Walmart.com and will report to Walmart US President Bill Simon. The retail giant’s online managers in developed markets will now report to country managers rather than be part of a global team.
In a memo to employees, Walmart executives said: “In these markets, our brands as well as our bricks and mortar presence is well-established. Our customer is demanding continuity between both channels - a seamless experience as she shops in her store and online - comparing prices, assortment and availability.”
Eduardo Castro-Wright, President and CEO of Global.com and Global Sourcing, will remain in charge of global e-commerce strategy and acquisitions, and maintain a "dotted-line" relationship with e-commerce leaders in developed countries, the memo said. In China and India, Walmart’s e-commerce efforts will continue to be led by EVP and COO of Global.com Wan Ling Martello.
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