The German-owned discounter Aldi stole 3.6% of the market in the three months to August 7 – its largest-ever share – with sales up almost a quarter (24.4%) over the equivalent period a year ago.
Rival discounter Lidl maintained its own record share of 2.6%, while Waitrose again performed strongly, with sales up 8.3% on last year.
That was more than double the rate of growth for the market as a whole, up 3.8% on last year.
“It is evident that shoppers are trying to manage their ‘personal’ inflation by trading down,” said Kantar’s Edward Garner. “It’s therefore unsurprising that the discounters have pushed further ahead this month.”
He added: “While the discounters are prospering we are not seeing the shift towards consumers buying more own-label products that might be expected from cost-cutting.
“In fact, budget private-label is showing only muted growth of 2%, while premium own-label is growing at over 8% – confirming that, despite economic pressures, low price is not the only motivation in this market.”
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