Chiquita has announced that it has become a national strategic partner with the US Department of Agriculture's (USDA) Nutrition Communicator's Network, in order to promote dietary guidelines and the country's new food icon, MyPlate.
As a partner, and one of the first national fresh produce groups to join the initiative, Chiquita has said that it will work to promote MyPlate and the dietary guidelines to help consumers think differently about their food choices, starting with “Make Half Your Plate Fruits and Vegetables.”
As a new USDA national strategic partner, Chiquita said it would promote product nutrition information based upon the 2010 Dietary Guidelines for Americans, disseminate the US Centre for Nutrition Policy and Promotion (CNPP) dietary guideline messages, and participate in CNPP sessions to develop and execute a joint strategic nutrition promotion plan.
Chiquita will begin by placing the MyPlate icon on its healthy snacking products across North America to point consumers to the place where they can get science-based nutrition guidance, with its Chiquita Bites line the first to carry the MyPlate icon later this year.
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