At its Acme and Farm Fresh chains on the East Coast, Minneapolis-based Supervalu Inc. has rolled out a newly expanded in-store color-coded better-for-you food finder – Nutrition iQ – and an education initiative called “Colors in Your Carriage” to help grocery shoppers navigate the aisles while meeting their nutrition needs.The nutrition iQ program was developed and implemented in collaboration with Joslin Clinic, part of an academic medical center affiliated with Harvard Medical School in Boston, and features color-coded shelf tags that serve as at-a-glance cues to help shoppers identify and find better-for-you food options.
The Nutrition iQ program has now extended to include signage in the fresh produce, meats, bakery and seafood sections. These colored tags highlight key nutrients and health attributes in foods families enjoy every day. For example, dark orange tags highlight whole grain foods and yellow tags point out products that are good sources of protein. To bring it to life and teach shoppers how to create meals this way, Acme and Farm Fresh’s Facebook pages will offer recipes and weekly tips from Supervalu registered dietitian Jennifer Shea.
Source: Progressive Grocer
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