U.S. grocer Safeway plans to roll out is program “Just for U” to all of its stores by the end of the year, Supermarket News reports. The program offers consumers personalized pricing based on their shopping history.Participating Safeway customers sign into their account at the grocer’s website and click on the personalized offers and manufacturers’ coupons they want placed electronically onto their Safeway Club Card.
So far, "Just for U" has been available in the chain's Hawaii stores since last summer and in the Chicago and Northern California divisions since autumn. An updated version of the program is already available in a small test market.
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