McDonald’s in Europe is looking to install touch screen technology and swipe cards in some of its 7,000 outlets to improve the customer ordering process. The digital ordering system would replace the need for so many cashiers and partly phase out cash payments.Ordering food has not changed for 30 or 40 years, but, according to McDonald’s, the new technologies will improve efficiency and make the average transaction 3 to 4 seconds quicker.
The new system would allow the company to gather customer data on ordering habits.
No comments:
Post a Comment