Building on the success of the gluten-free products it already carries, Fresh & Easy is expanding its range of gluten-free products and creating additional displays to highlight them in stores. Gluten-free items have always been among the most frequently requested products by customers and in January 2010, Fresh & Easy introduced more gluten-free items, created a labeling system for the products and added a list of all gluten-free products on its website: www.freshandeasy.com/glutenfree.The company has also partnered with the Celiac Disease Foundation to highlight this month as Celiac Disease Awareness month. As more and more people are diagnosed with celiac disease, or choosing a gluten-free lifestyle, Fresh & Easy is offering itself as a neighborhood solution for people who have a very difficult time finding the foods they want and need.
Fresh & Easy already has more than 500 products without naturally-occurring gluten ingredients, and recently added between 15-30 additional products to its selection, depending on the store.
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