According to The NPD Group, the Great Recession officially has been over since June 2009, but the effects of that downturn and the slow economic recovery have altered the dining-out habits of consumer, even affluent, optimistic ones, for years to come.Following the recession that began in 2007, restaurant customers now are divided into two groups: those who can spend freely and a much greater number of those who cannot.
The NPD Group’s study found that 76% of survey respondents qualify as cautious, controlled spenders who say they still are visiting fewer restaurants, trading down from more expensive operations and foodservice segments, and ordering fewer items at each meal. These consumers told NPD researchers that they would be less restrictive with their restaurant spending when the economy improves, but they don’t think that will happen any time soon.
On the other hand, 24% of participants report being significantly less affected by the recession and have cut back less on their dining out, the study found.
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