UK-based supermarket giant Tesco is back tracking on its support for carbon labeling of its products.
The chain says the labels, which it launched with the Carbon Trust four years ago, is frustrated at the lack of take up by other retailers and the time it takes to organize reports the Grocer magazine.
Tesco displays the label on around 500 products and is one of more than 100 businesses currently using it.
In an interview Tesco's climate change director, Helen Fleming, said the supermarket would be phasing out its Carbon Reduction Labeling.
She said labeling each product takes 'several months' and as competitors were not following suit the scheme was no longer 'viable.'
A Tesco spokesman said 'no final decision' had been made but customer feedback was that the labeling is 'difficult' to understand.
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