German discounter Aldi Süd is to launch a traceability initiative for agricultural products in Switzerland called NatureSuisse. The program, which comes into effect on February 2, allows customers to trace selected fresh and processed meat products back to their origin. At www.naturesuisse.ch and via QR codes, customers can find information about the Swiss suppliers, the production conditions and the items themselves, which Aldi Süd says match and in some cases exceed the standards for ecological agriculture.
The first industry partner for the program is Ernst Sutter, based in Gossau, St Gallen canton. Aldi Süd’s Hofer is running a similar program - Zurück zum Ursprung (Back to origin) - in neighboring Austria that has gradually been expanded beyond meat to include fresh produce, bakery and dairy products.
Source: Planet Retail
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