French grocery retailer Auchan has launched a pilot of a price comparison app at its hypermarket in Issy-les-Moulineaux (Hauts-de-Seine). The tool, which is available as a free download from the Apple App Store, allows real-time access to the store's price database. Users simply scan a product at a competitor’s outlet, for example, and receive the Auchan price. According to the retailer, the tool currently provides access to 10,000 reference prices.
Competitor Leclerc launched a mobile version of its price comparison website in June 2011.
Source: Planet Retail
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