A Yale University study finds that children are disproportionately targeted by food company websites using branded computer games, known as “advergames.” Researchers also found that playing these games increases children's consumption of junk food.Researchers from the Rudd Center for Food Policy and Obesity conducted a study to determine how many young people visit advergame websites and how much time they spend there; whether exposure to advergames for unhealthy products contributes to increased consumption of unhealthy food; and whether advergames that promote nutritious foods can positively influence children's healthy food consumption.
Researchers said several companies in the U.S. have pledged to shift their child-targeted advertising to healthier foods through the Children's Food and Beverage Advertising Initiative. However, no advergames in this analysis met the council's criteria for child-directed advertising.
Source: Theday.com
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