US general merchandise retailer Target has sent a letter to vendors urging them to create exclusive products in a bid to differentiate from other retailers and avoid direct price comparisons. As reported in The Wall Street Journal, Target’s letter has also asked suppliers to help it match prices in cases where exclusive lines are not available.The company is also considering a subscription service that would give shoppers a discount on items purchased regularly. "What we aren't willing to do is let online-only retailers use our bricks and mortar stores as a showroom for their products and undercut our prices without making investments, as we do, to proudly display your brands," the letter stated, signed by Target CEO Gregg Steinhafel and Executive Vice President of Merchandising Kathee Tesija.
Source: Planet Retail
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