SymphonyIRI Group said it will partner with Walmart to create a new collaborative planning platform called Customer Advantage.The new platform "delivers unique, custom, Walmart-focused shopper insights," the data-analysis firm said in a prepared statement. It will provide a "dedicated shopper insights portal of customizable reports shared between Walmart and its supplier partners."
"The Customer Advantage solution identifies and sizes opportunities among shopper segments, trips and categories that will better enable Walmart and its supplier partners to grow their businesses through a deeper understanding of our customers," said Cindy Davis, executive vice president of Walmart global customer insights, in a prepared statement.
"SymphonyIRI has a unique understanding of collaborative planning challenges and is well positioned to enable closer alignment between manufacturers and retailers," added John G. Freeland, SymphonyIRI president and chief executive officer.
Source: Supermarket News
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