Look for the next generation of portioned packaging to appear on grocery shelves soon, as well as splashes of whiskey in unexpected places, according to the latest news from Mintel. The market research company, which reported its trend update at the recent Institute of Food Technologists confab, says that portion control continues to be the least-talked-about nutrition guidelines, and that it expects companies to begin exploiting that soon."As companies respond to the new US nutrition guidelines, it appears that the most important issue is largely ignored by CPG companies: portion size," the Chicago-based firm writes in its release. "Hundred-calorie packs helped the U.S. consumer think about easy ways to control consumption, but today the packages are less focused on just 100 calories and more focused on providing additional benefits."
Mintel also reported that while the functional food trend still has some legs, with 56% of consumers having bought a functional food or beverage in the last three months, growth has slowed and the market appears to be stagnating.
Source: www.mediapost.com
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