The hamburger’s prominent placement on the value menus of many quick-service restaurant chains has increased consumer demand since 2009, according to the market research firm Technomic’s Burger Consumer Trend Report. Nearly half of the consumers surveyed by Technomic said they eat a burger at least once per week compared with 38% two years ago.
July 08, 2011
BURGER CONSUMPTION ON THE RISE IN THE US
The hamburger’s prominent placement on the value menus of many quick-service restaurant chains has increased consumer demand since 2009, according to the market research firm Technomic’s Burger Consumer Trend Report. Nearly half of the consumers surveyed by Technomic said they eat a burger at least once per week compared with 38% two years ago.
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