According to Progressive Grocer’s Annual Report of the Grocery Industry, retail executives expect to see more customers in the fresh produce department this year in comparison with 2010. Sixty-eight percent believed shopper traffic while increase, while 29% said it would stay the same. Almost 3% said they thought it would decrease.
Respondents were also asked to rank influential in-store departments in terms of driving the most traffic with targeted promotions; the top five were:
- Meat/seafood: 43.2%
- Produce: 22.2%
- Grocery: 11.4%
- Center store: 6.8%
- Beverages: 5.7%
In the meantime, a Gallup poll found that 55.9% of Americans reported eating five or more servings of fruits or vegetables at least four days in a week in May of this year. That number was 57.8% one year ago. It also found that the percentage of people who said they “ate healthy all day yesterday” fell from 68.2% to 66.2%, a drop that translates to 4.5 million fewer American adults eating healthfully this May than last May.
The poll also found that produce consumption is down the most among Hispanics, young adults, seniors, and women this year compared with 2010.
Source: PMA
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