Weekly dollar sales in the US rose and per store volume of fresh produce stayed fairly consistent in the first quarter of 2011 compared with the same period last year, according to the latest edition of FreshFacts® on Retail, the quarterly retail research report of the United Fresh Produce Association.While a number of fresh produce categories experienced significant price increases in the first quarter of 2011, adding to much of the 4.8% dollar growth for produce, other categories such as premium items fared much better. Value-added produce and organic produce, for example, both experienced increases in dollar and volume sales.
Highlights of this quarter’s report include:
- Increases for value-added fruits dollar and volume sales by 6.9% and 9% respectively
- Gains of 8.4% in dollar sales and 7.5% in volume for value-added vegetables
- Volume increases of 15%, 16% and 16.6% for berries, grapes and specialty fruits, respectively
- For organic fruits, an increase of more than 23% in dollar sales, and more than 16% in weekly volume.
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