The CEO of US grocer Kroger has said the retailer will concentrate its efforts of pushing sales at existing stores, rather than seek to enter new markets or make acquisitions. Speaking at the company’s AGM, David Dillon said even though several small chains had been snapped up in recent years, acquisitions are definitely not part of the company’s growth plan for the time being. Instead, the loyalty card will become a key focus, particularly through encouraging cardholders to shop more often."So we say, 'Yeah, we're going to grow in other markets over time,' but we don't depend on that for our business plan," Dillon said. "Our strategy is really to grow our relevancy to our customers. That becomes our bigger mission; to the extent that leads to new markets, great."
Source: Planet Retail
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