According to a new survey conducted by SC Johnson and GfK Roper Consulting, Americans are two times more likely to sort their garbage from trash to recyclable materials than they were in 1990, when the SC Johnson first conducted its "Green Gauge" survey. At the same time, 75% of Americans said they feel good when they take these steps to help the environment.
Among the factors that influence people to change their behaviors, financial incentives and penalties led the list, with both ranking at 49%, ahead of family, friends and government. At the bottom of the list: celebrities, who only garnered 7%.
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