US-based fast food chain McDonald’s is set to launch McTV, an in store television channel featuring content targeted at the local community, in California.Programming will be customized and include various segments covering local sports, news and movie previews. Specific segments will include 'Mighty Moms', which will feature local mothers in the area, and 'McDonald's Channel Music News' reporting on bands, tours and new releases. Around eight minutes every hour will be filled with advertising, taking advantage of a reach of up to 20 million people a month. The service will be rolled out to restaurants in the southern and central California area in partnership with ChannelPort Communications, having already tested the concept in cities including Los Angeles and San Diego.
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