US grocer Albertsons LLC has partnered with Daymon Interactions, a consumer event marketing company, to produce an instore product sampling and event marketing program named “A Taste of Albertsons”.
The event was developed to connect the stores’ vendors directly and memorably with shoppers through personalized product sampling events
A Taste of Albertsons will specifically drive shopper awareness and interest through events tied to sampling, product launches, holiday promotions, and meal-solutions. Knowledgeable, dedicated sales personnel will engage shoppers and personalize their shopping experiences while building consumer loyalty. This will increase sales for vendors and basket size for retailers.
This program uses events including personalized product sampling, product launches, holiday promotions, and meal solutions to connect vendor products with shoppers at 105 stores throughout Arizona, Texas, New Mexico and Colorado.
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