New research indicates that Fairtrade is the most widely recognized ethical label globally, said the organization behind the standard.Nearly six in ten shoppers (57%) across the 24 markets surveyed said they have seen the Fairtrade certification mark.
And recognition has increased by six points to 65% in the 15 main tracking countries since the study was first conducted in 2008, notes Fairtrade International, which added that over 80% of consumers recognize the label in the UK, Ireland, Switzerland, Netherlands, Austria and Finland.
Consumers globally spent €4.36bn on Fairtrade products in 2010, up by 28%, reports the organization.
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