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July 26, 2011
SAFEWAY ROLLS OUT ‘DEAL MATCH’ IN CHICAGO
Dominick’s, a division of Safeway began matching competitors’ discount deals through its “Deal Match” program on July 21 Dominick’s website home page flags the program as new for Dominick’s.
Dominick’s loyalty club cardholders are able to get the same deals at Dominick’s on selected items as advertised by its competitors. Source: Supermarket News
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