MAJORITY OF CONSUMERS PREFER ORGANIC FOODS

Fifty-eight percent of Americans say they prefer organic over conventionally produced foods, according to the most recent Thomson Reuters-NPR Health Poll.

Young consumers express the strongest preference for organics, with 63% of respondents under age 35 saying that they choose organics when possible. Also, 64% of respondents with a bachelor’s degree or more said that they prefer organics.

Of the shoppers who preferred organics, 36% said that they buy organics in an effort to support local farmers markets, while 34% said they chose organics because they want to avoid exposure to toxins