Although most consumers think they are responsible for making sure the food they eat is nutritious, nearly half hold food manufacturers and processors responsible, according to a new survey conducted on-line by independent market researchers on behalf of the Food Marketing Institute (FMI).It found that despite consumers saying that they are concerned about nutrition, financial worries, compounded with rising fuel and commodity costs, are continuing to impact their behaviors during 2011, and are complicating decisions about healthy eating.
The FMI survey revealed that consumer confusion about nutrition labeling is a possible barrier to healthy eating. Although just 17% said they could use some help in understanding nutrition information labels, 29% said they consider themselves ‘very knowledgeable’ about nutritional information and nearly half said they were not expert in this area.
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