The leading U.K. retailer Tesco has launched an official Facebook page as part of its strategy to expand its social media community.Marketing activities tailored to Facebook fans are in the pipeline including exclusive offers and promotions. The Facebook pages will also be used to communicate Clubcard promotions, promote charity activities and to answer customer service enquiries.
Tesco is also working to drive personalization of its Clubcard offers, and is planning to personalize offers to individual members of the loyalty scheme, rather than tailor to consumer groups divided by type.
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