According to new survey released by retail business software company CTS Retail, U.K. retailers should be wary of the lure of out-of-town store locations because young consumers still primarily shop on the high street.
Consumers aged 14 to 21-year-olds are more dependent on public transport than older shoppers and more likely to be in town centers due to spending time at places typically found in these locations such as schools, colleges and leisure centers.
Despite the rise of on-line retail in the last few years, young people still see high street shopping as a regular leisure activity and deserting the town retailers could be hiding themselves away from their best customers.
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