According to a recent national telephone survey of 1,100 employed adult Hispanic consumers conducted by Newlink Research on behalf of management consulting firm Garcia Trujillo, more than 66% of Latinos in America would be more inclined to buy products and services from companies and 64.7% would be even more loyal to companies that demonstrate a strong and visible commitment to the Hispanic community.The survey also revealed that, although Hispanics would like to see companies develop or adapt more products and services that are culturally relevant to them, greater community involvement and increasing the number of Hispanics in key management positions are far more important.
A copy of the full study is available at www.garciatrujillo.com.
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