The U.S. multinational Del Monte has taken the view the yellow skin is not quite enough, and will sell individually-wrapped bananas at petrol stations, convenience stores, leisure centres and gyms. The Del Monte bananas will be marketed under the slogan “Natural Energy Snack on the Go.”
While the trial may seem bizarre at a time when big businesses are under pressure to reduce packaging waste, Del Monte insists the addition of a clear plastic bag is actually a green measure.
The company claims that the bag contains ‘Controlled Ripening Technology,’ which extends the shelf-life of the banana by up to six days.
The banana is put into the plastic bag when it is green and, according to the manufacturers, goes on to ripen more slowly than if it had been left in the open air.
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