WALMART REINFORCES ITS COMMITMENT TO DELIVER LOW PRICES. EVERY DAY

Walmart announces more steps to re-establish its one-stop shopping convenience and deliver low prices every day, on everything. The retailer is reinvigorating its price leadership promise, bringing back products its customers have asked for and simplifying its ad match policy. These efforts are highlighted in new advertising that launches today.

To reinvigorate the fundamental price promise, Walmart is stepping up its efforts to provide low prices, which include:
- Increasing competitive checks: Store managers and product buyers are checking the competition more often to help ensure Walmart stores offer lower prices on the right mix of items.
- Partnering with suppliers: The retailer is working even more closely with suppliers to lower the cost per item and pass those savings on to customers.

The company’s ad match policy is the most competitive in the market, eliminating the need to shop around to save money. To make it easier for customers, Walmart has:

- Simplified guidelines: Customers do not have to bring in a competitor’s advertisement. If customers find a lower advertised price, we’ll match it at the register.*
- Implemented new associate training: Extensive associate training helps to ensure the policy is executed consistently across all stores.

Walmart is broadening product assortment by approximately 8,500 items or 11% in an average store. These assortment changes will bring back customers’ favorite local food and consumables, among other products.

The retailer is adding back products every day. Additions to the dry grocery aisles for products like pasta, beverages and snacks have been in progress and will continue. In the next few months, additions to fresh grocery and consumables, such as paper towels, toilet paper and laundry detergent, as well as health and wellness products, will be made. General merchandise categories like electronics, sporting goods, apparel, fabrics/crafts and outdoor living will expand later this year.

Walmart is launching a national television advertising campaign today to help customers better understand its low price promise and Ad Match Guarantee on the widest assortment of products. In May, new in-store signage will appear in stores nationwide.