According to a report from loyalty-marketing firm Colloquy, about a third of the $48 billion worth of loyalty rewards points and miles Americans accumulate each year go unused.The retail industry, which makes up 40% of loyalty memberships, accounts for a fourth of the total reward value, at $12 billion in value.
About 173.7 million Americans belonged to loyalty programs, the report found. That represents about 28% growth in memberships in the last five years, compared with 80% growth in financial services loyalty programs and 109% growth in specialty retail.
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