The increase in shoppers brandishing mobile devices means retailers can't afford not to have a mobile presence, finds new research by Arc Worldwide, and those that do provide mobile apps and websites must ensure they meet the high expectations of today's on-the-go consumer.At the end of last year, research from Brand Anywhere and Luth Research found that while over half (51%) of shoppers are more likely to purchase from retailers with mobile websites, only 4.8% of retailers had one.
Of the 1,800 U.S. mobile shoppers surveyed for the research 80% were found to be "light" mobile shoppers, who use their phones less often than the 20% of "heavy" users that many mobile apps are geared toward.
Source: BizReport
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