Tesco-owned Fresh & Easy in the U.S. is rewarding shoppers who share their whereabouts via a location-based mobile app, spokesman Brendan Wonnacott told Supermarket News. Customers who visit the company’s newest stores and register their arrival are awarded a coupon for a free item. Fresh & Easy is considering expanding the scheme to additional stores. “Currently it's just for new stores, but it's something that we may branch out a bit with,” said Wonnacott.
April 26, 2011
TESCO FRESH & EASY REWARDS SHOPPERS USING LOCATION-BASED APP
Tesco-owned Fresh & Easy in the U.S. is rewarding shoppers who share their whereabouts via a location-based mobile app, spokesman Brendan Wonnacott told Supermarket News. Customers who visit the company’s newest stores and register their arrival are awarded a coupon for a free item. Fresh & Easy is considering expanding the scheme to additional stores. “Currently it's just for new stores, but it's something that we may branch out a bit with,” said Wonnacott.
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