Two programs launched this fall by SuperValu Inc. are designed to encourage consumers to eat more fresh produce.During the last week of October the company initiated “Fresh Produce. Fresh Prices.” Spokesman Mike Siemienas said more than 200 fresh produce items have been marked down, some by as much as a dollar per pound, at one of SuperValu’s 11 retail banners.
“We started with Jewel-Osco and are rolling out the program at our other banners, hopefully before the holiday season,” Siemienas said Nov. 1. “It goes with our corporate strategy of having fair prices and encouraging people to make the best decisions they can about what they eat.”
Siemienas said SuperValu’s management team wants to make it clear that they aren’t telling people what to eat.
“You won’t see any products disappear from our stores,” Siemienas said. “But we are trying to provide information so people understand the benefits of eating in moderation and eating a balance of foods.”
SuperValu is taking that message to children as well as adults.
In September the chain launched a Kids Club program. Each child is issued a membership card that they can show every time they go shopping with a parent or guardian at one of SuperValu’s stores. The card entitles children to a free banana or apple.
“I know my own kids enjoy picking out their own pieces of fruit because it gives them some control over what they are eating,” Siemienas said. “We want to help parents teach their children to establish good eating habits early in life.”
Source: The Packer
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