Arizona-based retailer Bashas’ will employ a price optimization system from KSS Retail to model, measure and implement pricing strategies for its Bashas’ and Food City banners.“Our goal is to provide our customers with a superior shopping experience,” said Robert Ortiz, Bashas’ vice president of sales and marketing, in a statement. “Working with KSS Retail will give us the ability to better understand our customers and what’s most important to them.”
Source: Supermarket News
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